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    Source of Brand Charmeleur
    Business philosophy of Charmeleur
    Senior Training Expert
Source of Brand Charmeleur and Dr. Howord


    From beautiful, romantic France to China, full of the charm of wisdom, from mining the world¡¯s natural treasury to discovering the magical Oriental skincare philosophy
                        ¡ª
Dr. Howord, founder of Charmeleur, famous beauty care expert

 
    It is told by an ancient Oriental saying, ¡°Wild grasses contains the power of the whole world. Whoever knows their mysterious ability is the strongest.¡±



    In my study into the world¡¯s traditional cultures, I have been strongly interested in the mysterious Eastern world, especially China. I had the honor to reach some books on traditional Chinese herbal medicines, such as Compendium of Materia Medica, and found with surprise that the Chinese began to utilize herbal medicines earlier than the West by several centuries, a rich variety of herbs were utilized and many techniques never heard of.

    Meanwhile, the Charmeleur products were developed under the concept of returning the energy of plants and nature to the health and beauty of human. Based on the law of nature, we should protect the environment with responsible means of business, try our best to keep the consumers far from hazards brought by the products, and make contributions to our family, offspring and vegetation.

    The efficacy of plants always makes one feel that the power of God is coming at you. Before founding the brand Charmeleur, I had been indulged in the study of all types of plants worldwide, and been to Europe, Africa, the Middle East, India, East Asia, America, Australia and the North Pole, collecting nearly 3,000 natural plant materials, investigating the local traditional recipes and techniques, and gained a lot of knowledge on natural beauty care. The Charmeleur products are the most refined and effective combination of worldwide pure plant essences and essential marine elements.


    15 years ago, I was lucky enough to meet my wife Barbary in Hong Kong, a famous Chinese beautician. I learned more from her about the traditional Chinese beauty care knowledge and techniques. Furthermore, when these knowledge and techniques were combined with the Charmeleur products, the natural ingredients were easier to absorb by skin, and the efficacy became stronger beyond imagination. Charmeleur was turned from a single-minded product development company into one with the two beauty technical cores of product and techniques, and made its mark by ¡°relieving sub-health symptoms in urban life in a natural way¡±. 10 years ago, when this point of Charmeleur was launched in France for the first time, ladies pursuing beautiful skin were satisfied with an amazing performance. People were scrambling for it despite the high price! This is absolutely a trustworthy guarantee of quality.Due to the high level of technology, Charmeleur has been an expensive skincare brand and had no way to enter into China. It all began in 2001, when the company added 3 raw material collection bases and production bases worldwide, reducing the production costs, the original products from France were sub-packaged, sold in China formally, and Sanbon was selected as the general agent in China. Beauty-loving Chinese ladies could enjoy the incomparable products and services of Charmeleur since then.

    I remember a sentence, which says, ¡°When work becomes an interest, life will become an enjoyment¡±, I¡¯d like to change it to ¡°When indulging yourself becomes an interest, the use of Charmeleur will become an enjoyment¡±. Now start a love of health and beauty with Charmeleur of high quality, ¡°Charmeleur knows my heart, enjoyment of superiority¡±. Start the nice life with Charmeleur right now!

    Charmeleur is headquartered at Grass, a famous small flower town in South France, full of fragrant and refreshing jasmine, rose, olive trees and many rare flowers and trees. The people there lead a leisurely life, and their esteem and love for life can be felt from the clear springs and exuberant plants. This has also given rise to the unique elegant and fashionable temperament of the brand Charmeleur in its elaborate work. The whole line of Charmeleur products is made of purely natural ingredients with refined formulas and superb processes, to present the modern people with a simple and natural lifestyle and the best approach to physical, mental harmony and health.

    Dr. Howord, a famous French medical beauty care doctor, was born in 1943 and renowned as the ¡°master of beauty care with natural ingredients¡± by the Western beauty care and makeup circles. In his life, he has been to above 60 countries and regions, found above 1,000 folk and newly developed natural beauty care ingredients, and wrote books in above 30 million words. The brand Charmeleur he created has been certified to the authoritative ISO14000 system, the quality and characteristic standard laid down by the Germany Association of Natural Products, and the Business Environmental Protection & Innovation Prize of the Ministry of International Trade and Industry.

 

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